Our Team - Women Empowerment Fashion Brand Leaders

Meet the passionate women behind our authentic women’s clothing brand. Our empowering fashion brand team combines vision, creativity, and strategy to create confident women’s activewear that celebrates strength and authenticity.

Our Mission - Empowering Fashion with Purpose

Safada inspires you to discover your inner strength and live with confidence. Our goal as a women empowerment fashion brand is to encourage you to step out of your comfort zone and push past physical and mental limits – with high-quality, sustainable women’s activewear that combines functionality, style, and empowerment.

Our authentic women’s clothing brand vision: Creating empowering fashion that helps confident women celebrate their bodies, embrace their uniqueness, and live boldly.

Meet Our Women Empowerment Fashion Brand Team

Empowering Fashion Brand Visionary

Shiela Krebs

CEO & Founder

I'm Shiela – founder, CEO, creative mind, and visionary behind our women empowerment fashion brand, Safada Wear. I don't just see the world as it is – I imagine what it could be. With a background in marketing and communications, and a deep passion for dance and samba, I brought my vision to life: An authentic women's clothing brand that channels the spirit of Brazil – full of color, strength, and vibrant energy. Safada stands for strength, resilience, and the courage to be unapologetically yourself. For confident women who celebrate their bodies, who dare to be different – bold, colorful, alive. Our empowering fashion designs reflect exactly that: energy, freedom, self-love. Safada is more than clothing – it's a statement for women's empowerment.

Women Empowerment Fashion Brand Strategy Expert

Sophie Oemus

Strategist

As a freelance strategy consultant, I have the privilege of working with a variety of brands. Few have impressed me as much as Safada. What fascinates me most is the vision of founder Shiela: to create a women empowerment fashion brand that not only offers high-quality women's activewear, but also builds an inspiring community of confident women who empower and support one another. The combination of functionality and style in our authentic women's clothing immediately appealed to me. Safada offers empowering fashion that blends maximum comfort with modern aesthetics — both for sports and everyday life. But it's not just the product that excites me; it's the philosophy behind it: encouraging women to feel strong, self-determined, and connected. It was exactly this focus on women's empowerment that inspired me to contribute my expertise to Safada's brand strategy. I'm truly excited to be part of this journey and to help shape the development of such a unique empowering fashion brand.